eBay recently released a new logo (as shown above), and the feedback seems varied. Personally, I’m not a huge fan. The original logo has such great brand equity! I know the company is attempting to change and compete with online rival Amazon, but I don’t know if the logo change was necessary. Maybe it’s just going to take some getting used to, but as of right now, I’m not sure how I feel about it. Yes, it has a more clean, modern look, but still!
Here are some other sample images from the big release:
Below is the new eBay logo vs the older eBay logo.
For more information, check out the eBay news release. What are your thoughts on the logo change?